Name \ José Chan Rodrigues
Age | 39
Title | Director-General of Macau Live Streaming Association
Place of birth | Macao
Macao in one word | Surprise
What’s the most Instagram‑worthy place in Macao right now?
The Barra area. It’s a newly revitalised district, and I’ve noticed more and more things happening there – coffee festivals, different exhibition spaces, and music events across the area. Everything is developing at the same time, which makes it especially appealing for younger people. If you go there to take photos or create content, I believe it’s a very good spot. Previously, this part of Macao never appeared on social media, so it feels completely new. I’m sure people will be curious and keen to explore it.
Where in the city would you go to film a guaranteed viral clip?
There are many places worth exploring, but if I had to choose one that could generate real interest, I would say Dining in the Sky [a dining experience at the City of Dreams resort where guests are suspended in the air by a crane]. Although this type of experience is not new globally, it is new to Macao. Filming there offers an impressive perspective over the entire Cotai area – especially at night, when the view is spectacular. Beyond the dining experience itself, the location gives a unique vantage point from which to capture the Cotai Strip and the wider skyline, making it ideal for content with strong viral potential.
Which three Macao-related social media accounts should everyone be following?
Macau SiuSan (澳門小新), on Facebook and Instagram: he is great at street interviews and brings fun, relatable content. His tone and approach resonate strongly with local audiences, and he has excellent reach.
LusoMacau, on Threads: What I appreciate most is his consistency. He updates daily with news about Macao and Portugal, as well as cultural and historical insights. For people who want to understand Macao’s history from both a local and Lusophone perspective, he is a very good entry point.
Macaububu (澳門六姥爺), on TikTok: her content feels grounded and authentic, and the way she expresses things – often with sharp punchlines – really connects with people.
From your Macanese roots, which Macanese dish is an absolute must-try?
There are far too many! But if I had to choose, I would recommend bacalhau à brás. It’s something I personally enjoy and often introduce to friends. If not that, then African chicken or serradura, both of which are well-loved. Macanese cuisine usually avoids heavy spices, so these dishes are flavourful without being overly hot.
What’s one thing about Macao’s digital community that makes you proud?
I’m proud of how Macao’s e-commerce and livestreaming ecosystem has evolved. Through our association, we’ve helped tackle issues ranging from certification to platform challenges and content creation. People across Macao – business owners, creators, and even government departments – are now far more willing to participate in digital media and short-video production. Compared with places like Hong Kong or even Zhuhai, I believe Macao’s community has grown quickly and cohesively. Many businesses now actively invite online KOLs [key opinion leaders] to help them create content. This sense of collaboration is something I truly value.
If you had 10 seconds to sell Macao to the world on livestream, what would you say?
I would present Macao through the letters of its name: M – Modern; A – Ancient; C – Culture; A – Amazing; and O – Outstanding (or U – Unique). There are so many elements that reflect Macao’s development, its centuries of cultural blending, and the layers of heritage behind every corner.